Bridge the gap from early traction to repeatable revenue

Don’t struggle alone or delegate the problem too early

De-risk your path from founder-led sales to scalable GTM with an operator who knows early stage B2B SaaS

  • “Dan has a rare combination of experience across functions that allows him to see and solve problems that others can't. We've seen a step-change in growth since bringing him on."

    Joe Jordan, Co-Founder at Siro.ai

  • "I didn't think I was cut out for this. Nobody was responding to my emails and calls were going nowhere. After incorporating Dan's coaching, I'm above 50% conversion from discovery call."

    Michael Heyn, Co-Founder at Facta.io

  • “Dan helped us set the bar high for talent and find people who met it. We wouldn't have the caliber of GTM team we do without him.”

    Jake Cronin, Co-Founder at Siro.ai

Where things go wrong

Lack of selling experience

Founders without enterprise sales backgrounds often flail with no process, or adopt a grab bag of selling tips and tactics designed for later-stage companies

Separating GTM & Product

Founding teams often divide and conquer between sales and product (or worse, delegate too early to a sales hire) and miss connecting the dots between what sells and what works

Mishiring

Technical founders are usually solid on hiring engineering talent but less confident on GTM. They focus too much on industry experience, are drawn to shiny logos on resumes, and struggle to close top talent

What’s needed to succeed

Sales basics

How you sell as a founder is different from the way your future AEs will sell, but learning some fundamentals of selling will help you maximize those critical first few leads

End-to-end GTM

Product-market fit isn’t just about acquiring customers, it’s about proving your product creates value after the sale. To do that, you need a tight feedback loop between what what you’re building and what you’re selling

Top talent

Building that killer team of Marketers, AEs, and CSMs requires the network to reach them, the momentum to attract them at the right time, and a high quality bar to filter on the perfect fit

How we’ll work together

GTM Advisory

  • From first customers to first AE hire

  • Focus on founder sales coaching and learning by selling

  • Work through a deliberate series of foundational GTM topics

In this flexible program, we’ll focus on sales coaching and building out the product marketing and messaging to help refine what you’re building based on what you learn AS you are selling.

Fractional CRO

  • From first AE to hiring first VP

  • Focus on systems, process, and preparing to scale

  • Fully customizable workstreams, including customer-facing work

  • Equity compensation to align long-term incentives

“Bottling the Magic” of founder-led sales and setting the foundation for repeatable growth is hard, hands-on work. I’ll spend 20-50% of my time working side-by-side with you to diagnose key problem areas and drive practical solutions that move the needle on performance. We’ll start with a one-month engagement to get some quick wins, and if I’m the right fit for you, build a plan for a longer-term engagement that gets you to the next stage of growth.

In good company

Dan is different

  • Experience in early stage with pace and drive to match, not a side project or break between roles

  • True end-to-end GTM operator, not just Sales

  • Flexible programs with option for customer-facing time

  • Access to tier-one network for talent, funding, and customers

Ready to get started?